Media Intelligence Engine

What

An automated pipeline that ingests raw footage, transcodes it, and tags it using vision models.

Who

Creative agency with thousands of archived assets.

Why

Editors spent 30% of their time searching for clips instead of editing.

Constraints

  • Processing must happen asynchronously (long-running jobs).
  • Cost control on GPU instances.
  • UI must be intuitive for non-technical video editors.

Architecture

ClientAPI GWAuthCoreAnalyticsStorage

System designed for isolation. Auth, Core, and Analytics scale independently based on load profiles.

Engineering Decisions

Queue-Based Processing

Used BullMQ (Redis) to handle video transcoding jobs. Decoupled the API from the heavy lifting.

Vector Search

Stored embeddings of video descriptions in Pinecone, allowing semantic search like 'show me a happy dog running' instead of keyword matches.

FFmpeg WASM

Offloaded simple video trimming to the client-side browser to save server bandwidth.

Frontend & UX Intent

[ UI_SNAPSHOT_PLACEHOLDER ]

Focus on media playback performance. Custom video player with frame-accurate seeking and metadata overlays.

Waveform visualizationFrame-accurate seeking

Outcome & Reflection

Shipped

A searchable internal 'Netflix' for raw assets.

Improved

Search retrieval time dropped to <200ms.

Different

I would utilize edge functions for the metadata display layer earlier to reduce latency for global teams.

    Mark Allan | kihumba.com