I describe myself as someone who thinks in systems. I move fluidly between design, engineering, and distribution, caring deeply about shipping things that survive real usage. I understand that aesthetics without structure fail, and structure without taste is invisible.
How I Work
End to End Ownership
From interface to infrastructure to analytics. No gaps left for others to fill.
Systems Over Features
Features expire. Systems compound. I build for the long horizon.
Design Serves Clarity
Visuals exist to reduce cognitive load, not to impress peers on social media.
Performance Is A Feature
Latency, cost, and reliability are core components of User Experience.
Distribution Matters
A product unseen is unfinished. I build with growth and metrics in mind.
Capabilities
Software Engineering
- Architect production systems with resilience in mind
- Design APIs and service boundaries
- Build fullstack applications with real users
- Handle data, caching, analytics, and scale
- Make informed tradeoffs under constraints
Next.js, Go, TypeScript, Python, Django, REST, gRPC, Redis, BigQuery, Docker, AWS, GCP, Monorepos, Microservices
Design & Visual Systems
- Create cohesive visual identities
- Engineer motion and interaction models
- Produce performance-aware marketing assets
- Maintain scalable UI systems
Figma, Token Systems, Framer Motion, GSAP, CSS Variables, Three.js
Marketing & Distribution
- Understand paid acquisition mechanics
- Design creatives specifically for performance
- Run campaigns across Google, Meta, and TikTok
- Publish content optimized for web distribution
Google Ads, Meta Ads Manager, TikTok Ads, SEO, Analytics, Copywriting
Work Context
Much of my work is private, built for clients, platforms, or internal systems behind authentication. My GitHub does not represent the full surface area of my capabilities. I am happy to walk through real systems, architectures, and decision-making processes in conversation.
I’m most useful where design, engineering, and scale intersect.
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